This website uses Google Analytics to help us analyse how visitors use the site. Google Analytics employs "cookies", which are small text files placed on your computer, to collect standard internet log information and visitor behaviour information in an anonymous form. Note the deliberate emphasis of anonymous, as no personally identifiable information is collected about you unless you explicitly submit that information via the fill-in form to send us an email.
The anonymous information that is generated by the cookies regarding your use of this website (including your IP address) is transmitted to Google. This information is then processed to compile statistical reports on website activity for The Chequers only. We sometimes use these reports to evaluate aggregate visitor usage so that we can optimise the content, and its marketing, to better meet the pub's needs.
Your IP address is collected purely for the purpose of determining geographic location of visits to an accuracy that is typically within a 40 Km radius. We do not link, or seek to link, an IP address with the identity of a computer user. In fact, we cannot associate any data gathered from this site with any personally identifiable information from any source. As we don't use their advertising services Google will not associate your IP address with any other data held by Google.
In summary, your anonymity is safe.
If you have registered for our Mailing List via email we request your name and email address. We do this firstly because this is a very effective way of announcing our promotions and secondly to ensure that you are not a robot or spammer. We do not share your name or email address with any 3rd Parties and take your privacy very seriously.
If you wish your personal information to be removed from the Mailing List, simply contact us and we will do this at the earliest opportunity.